Basic Attitudes Toward Free Trade
Key Point Summary
Limited data show that Americans – not surprisingly – are overwhelmingly in favor of promoting favorable trade policies for the U.S. and view foreign trade as an opportunity rather than a threat. More specifically, Americans are generally in favor of making free trade agreements with other countries, although a significant portion of voters either hold no view or remain undecided on the topic. Americans' attitudes are contingent on specifics, as evidenced by the finding that Americans favor limiting the importation of foreign products if that helps protect the national economy.
Bottom line: Americans hold a positive view of trade agreements as an economic opportunity, but these attitudes are contingent on the benefits trade provides to the U.S.
Availability of Data and Confidence in Conclusions
This assessment draws on 6 unique questions from 5 nationally representative surveys conducted between October 2023 and February 2026, with a total sample size of approximately 10,500. The evidence base is limited in size and lacks any repeated measures using consistent question wording. The six questions span substantially different framings, making comparisons across surveys difficult to interpret. The absence of a stable tracking series means trends over time cannot be assessed.
Overall Confidence: POOR.
Policy Implications
Policymakers should recognize that Americans hold nuanced views on foreign trade. Although many Americans express optimism about trade, there is also a meaningful appetite for limiting imports. The relatively large share of respondents who neither favor nor oppose free trade agreements underscores the conclusion that attitudes depend heavily on the specific terms of any trade agreement.
Detailed Discussion
Asked in February 2026 whether foreign trade represents an "opportunity" or a "threat", 82% of American adults said opportunity [1]. Another question finds an even higher level of importance (92%) when Americans are asked about enacting trade agreements that are favorable to the U.S., and still another question finds that 68% of registered voters say the U.S. mostly benefits from its alliances and trade with other countries [1, 2]. (The inclusion of "alliances" in this question wording may mean that respondents were considering more than just trade as they answered.)
These questions underscore an essentially common-sense conclusion among Americans that foreign trade is a good thing when it provides an opportunity to benefit the U.S.
In response to a general question asking about free trade agreements, without specifics or mentioning whether it would help or harm the country, a large percentage (49%) of Americans say they don't have an opinion. This essentially (and rationally) indicates that Americans need to know the impact of foreign trade agreements before reaching a judgment on them. At the same time, there is a positive public opinion baseline on trade. Those who do have an opinion on the general idea are much more positive than negative (42% in favor to 8% opposed) [3].
This conclusion about Americans' waiting to pass judgment on foreign trade until the specifics are known is underscored by the results of a question asking about limiting the import of foreign products "in order to protect the national economy". Here, Americans who have an opinion are much more likely to agree than to disagree (49% to 17%), no doubt reflecting the question's emphasis on protecting the economy [4].
Bottom line: Limited data show that Americans are open to foreign trade and foreign trade agreements, and see such trade as a potential opportunity, as long as it is shown that the results are beneficial to the U.S.
Impact of Question Wording
Public opinion on foreign trade is among the most framing-sensitive areas of this report. Americans' views on foreign trade are contingent on the specifics of the trade and trade agreements being considered. Respondents react to questions differentially depending on how foreign trade is defined and the inclusion of other specifics in the question's wording.
Additionally, a large share of voters in response to one specific question say they neither favor nor oppose free trade agreements, suggesting that Americans want more specifics about trade agreements before rendering an opinion.
Any conclusions about public opinion on foreign trade must contain explicit references to how the concept is explained. Different results to trade-related questions may not reflect contradictions in American public opinion so much as they reflect the sensitivity of trade attitudes to how the question is posed.
Nearly half of Americans agree with limiting the import of foreign products when the question is framed as "protecting the national economy"; it is unclear whether agreement would decline if the question dropped that protectionist framing.
Trends Over Time
There have been no repeated measures on foreign trade, limiting the ability to analyze trends over time. Available surveys use different question wordings, different response scales, and were fielded years apart, making direct comparisons unreliable. Consistent, regularly repeated measures on foreign trade attitudes would be a valuable addition to the public opinion evidence base.
Citations
- Gallup/ReconMR. (2026). Top U.S. Foreign Policy Priority: National Security. Fielded 2/2/26–2/16/26. Accessed via Roper Center for Public Opinion Research.
- Siena College/New York Times. (2025). April 2025 Times/Siena Poll of Registered Voters Nationwide. Fielded 4/21/25–4/24/25.
- 2024 American National Election Survey (ANES). (2024). Fielded 11/7/24–2/17/25.
- General Social Survey (GSS). (2024). Fielded 4/3/24–12/2/24.
Related Polling Data
- NORC at the University of Chicago/Wall Street Journal. (2023). WSJ/NORC Poll October 2023. Fielded 10/19/23–10/24/23.